| Autor: |
Bart, Barbara D., Philbrick, Jane H., Tapp, Carol D. |
| Zdroj: |
Journal of Marketing for Higher Education; Jul1993, Vol. 4 Issue 1/2, p339-350, 12p |
| Abstrakt: |
The impact of a newsletter on community attitudes toward an historical black college was tested through use of the Solomon Four-Group design. A pretest was sent to a sampling of area businesses and community leaders; a college newsletter was mailed once a month for six months; and a posttest was then administered. The pretest and the posttest gave the recipients the opportunity to express their attitudes as well as their sources of information about the institution. The researches concluded that, over a short period of time, a newsletter does not have a significant impact on community attitudes but that newsletters are read and are cited as an important source of information about the college. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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