| Autor: |
Thompson, Ann Marie, Rao, C. P. |
| Zdroj: |
Health Marketing Quarterly; Jun1990, Vol. 7 Issue 1/2, p97-114, 18p |
| Abstrakt: |
Demographic analysis has been the primary form of analysis connected with health care coverage decisions. This paper reviews past demographic research and shows the need to use behavioral analyses for health care coverage policy decisions. A behavioral model based research study is presented and a case is made for integrated study into why consumers make health care coverage decisions. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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