| Autor: |
Johnson, Robert R., Messmer, Donald J. |
| Zdroj: |
Journal of Travel & Tourism Marketing; May1997, Vol. 6 Issue 2, p101-109, 9p |
| Abstrakt: |
The various possible sequences of commitment, inquiry, and visitation are considered for their impact on the practice of conversion research to measure the impact of travel advertising. It is proposed that many of the suggestions for the enhancement of the validity of conversion studies are contrary to both the scant empirical evidence and not consistent with what should be measured as conversion. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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