| Autor: |
Onkvisit, Sak, Shaw, John J. |
| Zdroj: |
Journal of Professional Services Marketing; Nov1991, Vol. 7 Issue 2, p3-17, 15p |
| Abstrakt: |
Marketing literature contains a great deal of discussion on the fact that services are uniquely different from physical products. This perspective should be carefully and systematically examined. Several assumptions related to the characteristics of services are questionable, and the various generalizations warrant a critical evaluation. Without a fresh approach to the study of services marketing, the strategic implications are indistinct and obscure. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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