Joint Venture Strategies for Marketing in China.

Autor: Knowles, Lynette L, Mathur, Ike
Zdroj: Journal of International Consumer Marketing; Nov1989, Vol. 2 Issue 1, p37-54, 18p
Abstrakt: To date, joint ventures in China have offered much in potential but little in realized profits for foreign partners. Foreign partners need to negotiate terms such that they can readily and profitably market in China. Labor requirements, materials quality and supply sources, level of technology involved, the rewards for exporting, access to the Chinese market, government regulations, transfer pricing and other important factors need to be carefully negotiated before signing a joint venture contract. Financing the venture should take into consideration the emerging nature of the Chinese financial markets. [ABSTRACT FROM PUBLISHER]
Databáze: Complementary Index