Autor:	Honeycutt Jr., Earl D., McCarty, Tom, Howe, Vince
Předmět:	AUDIOVISUAL education SALES personnel TRAINING TRAINING of sales personnel COST effectiveness VIDEOCASSETTES ORGANIZATIONAL learning SALES
Zdroj:	Journal of Personal Selling & Sales Management; Winter93, Vol. 13 Issue 1, p73, 7p
Abstrakt:	Video enhanced sales training (VET) is being adopted by a substantial number of firms. The reported advantages of video enhanced programs are lower costs and results-oriented training. The major characteristics and applications of this sales training technology are presented. The application of video enhanced training at Motorola Inc. is described. Results indicate that video enhanced training is a promising technological application that improves sales training effectiveness. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
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