Autor:	Bednall, David H.B.
Předmět:	QUESTIONNAIRES MARKETING SURVEYS RESPONDENTS SOCIAL science methodology
Zdroj:	European Journal of Marketing; 2002, Vol. 36 Issue 7/8, p764-767, 4p
Abstrakt:	Discusses the pressure being placed on survey respondents through growing numbers of contact attempts, long-winded questionnaires and research topics that lack relevance. Suggests that marketing academics and other social researchers will have limits placed on them by government if practices are not improved. Discusses a number of difficult, but feasible, long term solutions to the problems identified. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu