The determinants of brand equityThe case of Greek quoted firms.
| Autor: | Kapareliotis, Ilias, Panopoulos, Anastassios |
|---|---|
| Zdroj: | Managerial Finance; 2010, Vol. 36 Issue 3, p225-233, 9p |
| Databáze: | Complementary Index |
| Externí odkaz: |
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| Autor: | Kapareliotis, Ilias, Panopoulos, Anastassios |
|---|---|
| Zdroj: | Managerial Finance; 2010, Vol. 36 Issue 3, p225-233, 9p |
| Databáze: | Complementary Index |
| Externí odkaz: |
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