FRANCHISORS DESCRIBE THE IDEAL FRANCHISEE.

Autor: Edens, Frank N., Self, Donald R., Grider Jr., Douglas T.
Předmět:
Zdroj: Journal of Small Business Management; Jul76, Vol. 14 Issue 3, p39-47, 9p
Abstrakt: Ascertains qualities related to personal background and personality factors which franchisors deem important in franchises. Use of mail survey and questionnaire method; Composite judgment of the ideal franchisee.
Databáze: Complementary Index