FRANCHISORS DESCRIBE THE IDEAL FRANCHISEE.
Autor: | Edens, Frank N., Self, Donald R., Grider Jr., Douglas T. |
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Předmět: | |
Zdroj: | Journal of Small Business Management; Jul76, Vol. 14 Issue 3, p39-47, 9p |
Abstrakt: | Ascertains qualities related to personal background and personality factors which franchisors deem important in franchises. Use of mail survey and questionnaire method; Composite judgment of the ideal franchisee. |
Databáze: | Complementary Index |
Externí odkaz: |