“Now I Ain’t Sayin’ She a Gold Digger”: Wal-Mart Shoppers, Welfare Queens, and Other Gendered Stereotypes of Poor Women in the Big Curriculum of Consumption.

Autor:	Sandlin, Jennifer A., Stearns, Jennie, Maudlin, Julie Garlen, Burdick, Jake
Předmět:	STEREOTYPES SOCIAL marginality WOMEN WOMEN consumers FEMINISM CONSUMERISM SHOPPING
Zdroj:	Cultural Studies/Critical Methodologies; Oct2011, Vol. 11 Issue 5, p464-482, 19p
Abstrakt:	The article examines the negative perception and stereotypes against economic disadvantaged women as consumers in the U.S. It first explores the concept of feminism in consumerism. Commercials for Wisk detergent and dish detergent depict women as the one to blame for the stains. Addiction to shopping by women was linked with kleptomania which is considered as a sexual disorder.
Databáze:	Complementary Index
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