| Abstrakt: |
This article explores the application of expert systems to the marketing of services. After presenting the basics of the technology and discussing its usefulness for marketing, it delineates several promising application domains within services marketing. A number of specific hypothetical systems are then conceptually described. It concludes with a brief discussion of costs versus benefits, system design and implementation issues, and the potential for other artificial intelligence technologies to contribute to the management of the service marketing function. [ABSTRACT FROM AUTHOR] |
