PHYSICIANS AND ADVERTISING.
| Autor: | Allen, Bruce H., Wright, Richard A., Raho, Louis E. |
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| Předmět: |
MEDICAL economics
MEDICAL care marketing PHYSICIANS GENERAL practitioners PHYSICIAN-patient relations MEDICAL advertising RIGHT to health ADVERTISING effectiveness PROFESSIONAL-patient communication AMERICAN Medical Association v. Federal Trade Commission (Supreme Court case) FINANCE PHYSICIANS' attitudes |
| Zdroj: | Journal of Health Care Marketing; Fall85, Vol. 5 Issue 4, p39-49, 11p, 3 Charts |
| Abstrakt: | The article focuses on the usage and impact of advertising in the medical profession. Rulings from the U.S. Supreme Court and lower federal courts have agreed that medical professionals have the right to advertise their services to the public. The effects of advertising in the health care industry are competitive pricing, higher consumer awareness, an increased quality of service, and a decreased overall cost. Many physicians have been reluctant to use advertising as a strategy for presenting their services and obtaining patients. |
| Databáze: | Complementary Index |
| Externí odkaz: |
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