PERCEIVED QUALITY OF AMA WINTER EDUCATORS' CONFERENCE PROGRAMS AND PROCEEDINGS: FINDINGS AND FUTURE DIRECTIONS.

Autor: Jones, Keith C., Owens, Cathy, Glascoff, David, Grant, James W.
Předmět:
Zdroj: AMA Winter Academic Conference Proceedings; 1998, Vol. 9, p365, 8p, 8 Charts
Abstrakt: Focuses on the perceived quality on the future of the American Marketing Association (AMA) during the Winter Educators' Conference program. Discussion on the value and quality of the academician career; Role of the administration in providing travel support for the AMA conference; Emphasis on the networking for academicians.
Databáze: Complementary Index