| Autor: |
Penn Jr., William S., Fisk, George, Morgan, L. Robert, Codner, Bernard, Nicosia, Francesco M., Worcester, Robert M., Fox, Harold W., Regan, William J., Wolf, Alois F., Arnay, Oscar P., Disch, Wolfgang |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Oct63, Vol. 27 Issue 4, p96-101, 6p |
| Abstrakt: |
The article presents abstracts of marketing articles related to international marketing. They include "French Retailing and the Common Market," by S. Watson Dunn, "A PR Job for International Businessmen," by John Fayerweather, and "Financing Export Sales," by Clarence J. Ruethling. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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