| Autor: |
Penn, William S., Hinderman, Charles H., Worcester, Robert M., Fox, Harold W., Spencer, Ulric M., Disch, Wolfgang, Fisk, George, Wright, John S., Kahler, Ruel |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Jan1964, Vol. 28 Issue 1, p100-105, 6p |
| Abstrakt: |
The article presents abstracts of marketing literature related to marketing research and research techniques. They include "How Chronic Overclaimers Distort Survey Findings," by William D. Wells, "The Uses of Economic Research," and "Professional Writing: Why and How," by David R. Diley. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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