| Autor: |
Foo Nin Ho, Beng Soo Ong, Seonsu Lee |
| Předmět: |
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| Zdroj: |
Journal of Marketing Theory & Practice; Winter97, Vol. 5 Issue 1, p42, 10p |
| Abstrakt: |
The purposes of the study are (1) to compare the shopping orientations among Chinese, Filipino and Japanese shoppers; and (2) their willingness to purchase a specific product classification (either hand tools or kitchen utensils) from nine different purchasing sources. Data (N=684) were collected via a questionnaire from a convenience sample of 1,000 respondents. The results of the study indicate that Asian shoppers do not differ much in terms of their shopping orientations except for a few situations. Asian shoppers were also found not to differ much in their willingness to purchase from different purchasing sources. Implications for marketing and practice are discussed. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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