MARKETING THE BUSINESS MAJOR TO COLLEGE-BOUND HIGH SCHOOL STUDENTS.
| Autor: | Jones, David, Leauby, Bruce, Bohl, Alan |
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| Předmět: | |
| Zdroj: | Marketing Education Review; Spring95, Vol. 5 Issue 1, p75-80, 6p, 2 Charts |
| Abstrakt: | Presents a marketing program designed to help prospective business majors learn about the basic areas of business. Challenges of the decline in business majors for colleges and universities; Background and objectives of the program. |
| Databáze: | Complementary Index |
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