| Autor: |
Tomkovick, Chuck, LaBarre, James, Decker, Ronald, Haugen, Susan, Hostager, Todd, Pathos, James, Steiner, Erwin |
| Předmět: |
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| Zdroj: |
Marketing Education Review; Fall2000, Vol. 10 Issue 3, p43-52, 10p, 3 Charts |
| Abstrakt: |
Marketing educators today are faced with the challenge of teaching students about electronic commerce in a rapidly changing business world. This paper presents an innovative approach to teaching E-commerce that was recently piloted at a large, public midwestern university. The authors discuss the increasing need for cross-functional, multi-disciplinary undergraduate business education and then explain how this approach has been applied to their E-commerce module. The module's learning objectives, content, administration, and grading are briefly reviewed. Also highlighted are the teaching perspectives of the instructors who created this E-commerce module. The article concludes with an assessment of the model, a review of student feedback, and a summary of planned changes to be adopted the next time the E-commerce module is taught. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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