| Autor: |
Sautter, Elise Truly, Popp, Anthony V., Pratt, Eric R., Mills, Sherry K. |
| Předmět: |
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| Zdroj: |
Marketing Education Review; Fall2000, Vol. 10 Issue 3, p19-28, 10p, 1 Chart |
| Abstrakt: |
This paper summarizes one business college's efforts to substantially revise its core business curriculum. To give some sense of the progress of this revision effort, the discussion is organized using the new product development process. The process' final result is a new core curriculum that emphasizes the integration of all business disciplines. The paper describes how changes were developed, tested, and finally implemented. Baseline measures for curriculum evaluation are briefly discussed, though the final success of the new curriculum will only be known after a longitudinal analysis of the data in subsequent years. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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