INVESTIGATING CONSUMER VANITY: FRAMEWORK DEVELOPMENT AND IDENTIFICATION OF VANITY-RELATED CONSUMER SEGMENTS.
| Autor: | Wiedmann, Klaus-Peter, Hennigs, Nadine, Siebels, Astrid, Bachmann, Frank |
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| Zdroj: | AMA Winter Academic Conference Proceedings; 2009, Vol. 20, p308-309, 2p |
| Abstrakt: | An abstract of the article "Investigating Consumer Vanity: Framework Development and Identification of Vanity-Related Consumer Segments," by Klaus-Peter Wiedmann, Nadine Hennigs, Astrid Siebels and Frank Bachmann is presented. |
| Databáze: | Complementary Index |
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