| Autor: |
Salo, Markku, Vanharanta, Hannu, Trzcielinski, Stefan, Królas, Pawel, Kantola, Jussi |
| Předmět: |
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| Zdroj: |
Global Partnership Management Journal; Dec2010, Vol. 1 Issue 1/2, p5-13, 9p |
| Abstrakt: |
During the past few years we have seen the pursuit of short-term profits in the financing sector push the whole world economy to the brink of collapse. In response, many executives have expressed their belief that there is no need for strategic thinking or planning, because anything could happen. The current trend in management is cost cutting; streamlining and deeper strategy-related issues are often regarded as excessive costs. On the other hand, we have also seen the opposite development, where companies are concentrating on important new strategic and tactical issues. One stream of new scenarios, visions and directions emphasize green values and beliefs, green challenges, objectives and goals, green culture, and green products and services. In this research we have studied how to create strategies for an imagined dot.com company based on these green values. We also show how strategies and tactics can be created collectively and how these green challenges can be approached. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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