MARKETING RESEARCH METHODOLOGY: CONSIDERATIONS FOR AN AGING POPULATION.

Autor:	Breaux, Sharon, Brenner, Mary, Gisclair, David, DeLozier, M. Wayne
Předmět:	MARKET segmentation OLDER people CONSUMER behavior
Zdroj:	AMA Winter Academic Conference Proceedings; 1995, Vol. 6, p62, 7p, 1 Diagram, 1 Chart
Abstrakt:	Discusses methodological issues on segmentation, sampling, and surveying of the aging population. Analysis on consumer behavior of older people; Attribution of aging population to the net growth of companies; Ways to segment the aging population.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu