| Autor: |
Kachaner, Nicolas, Lindgardt, Zhenya, Michael, David |
| Předmět: |
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| Zdroj: |
Strategy & Leadership; 2011, Vol. 39 Issue 2, p43-48, 6p |
| Abstrakt: |
Purpose – The authors warn of an emerging competitive crisis. Multinationals are disrupting competitors and pioneering new price points and applications in the developed world with low-cost offerings created for rapidly developing economies. This paper aims to address this issue.Design/methodology/approach – The paper explains how smart low-cost players invest in true innovation targeted at the large, low-income segments of the population.Findings – The paper charts a process for implementing low-cost innovation.Practical implications – Corporate leaders too often underestimate the power of low-cost models to affect their business and wrongly focus their innovation on new products that are more sophisticated, and, thus, more expensive than the models they replace.Originality/value – A low-cost innovation might cannibalize some of your current profit, but, most likely, it will also expand your market scope in a significant way. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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