| Abstrakt: |
The article reports on the market launch of the body care, cosmetics, and nutrition company LR Health & Beauty Systems GmbH in Russia on June 1, 2011. Jens M. Abend of LR Health & Beauty Systems GmbH notes that the Russian market has the ability to sustain their objective of becoming the global direct sales leader in beauty and body care products. Moreover, the promising business opportunity for direct sales industry in Russia according to the Direct Sales Association (DSA) is presented. |
