Competitive Product Position Analyses of a Lean Beaf Product Concept.
| Autor: | Khan, Linda J., Teas, R. Kenneth, Uhlenhopp, Eldon K. |
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| Zdroj: | Agribusiness; Nov95, Vol. 11 Issue 6, p573-585, 13p, 2 Diagrams, 4 Charts |
| Abstrakt: | Focuses on the meat product competitive positioning analysis in United States. Findings of developed lean beef product test; Indication of perceived less healthful on beef and pork; Susceptibility of lean beaf on high chemical content. |
| Databáze: | Complementary Index |
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