Potentially changing health behaviour using nappy 'nudges'

Autor: Miller, Janice, Bennett, Carol, Cumming, Grant
Předmět:
Zdroj: British Journal of Midwifery; Apr2011, Vol. 19 Issue 4, p246-251, 6p, 1 Color Photograph, 1 Chart, 1 Graph
Abstrakt: The aim of this study was to investigate whether or not a website (www.health-e-space.com) could be used as a conduit to influence the public to change healthcare-related behaviours. The environmental and financial issues surrounding the use of disposable and reusable nappies was used as an example to investigate if providing information in a certain way could 'nudge' people to consider the possibility of using reusable nappies at the cost of convenience. An online survey was completed by staff and students at Moray College, Elgin. A total of 188 surveys were completed. The study found that showing responders the health-e-space website was an enabling process with 73.4% stating the website encouraged them to think about using reusable nappies in the future. Of those who said that they would use disposable nappies prior to viewing the online information, 39.1% said that they would now use reusables, with 30.5% willing to consider using this type of nappy. Of those who did not know if they would use reusables, after viewing the site, 36.4% said they would now use reusables, and 54.5% said they would now consider this method. Being able to tailor and bring together in one place 'kitemarked' information and links to online health care information which the user may find useful (a form of personalization) is a novel and promising way of promoting self-care through education and empowerment which could ultimately help make health care more sustainable. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index