Commentaries and Rejoinder to 'Balancing Risk and Return in a Customer Portfolio'.

Autor:	Selnes, Fred, Billett, Matthew T, Tarasi, Crina O, Bolton, Ruth N, Hutt, Michael D, Walker, Beth A
Předmět:	LETTERS to the editor MARKETING management
Zdroj:	Journal of Marketing; May2011, Vol. 75 Issue 3, p18-26, 9p, 1 Graph
Abstrakt:	Letters to the editor are presented in response to the article "Balancing Risk and Return in a Customer Portfolio" published elsewhere in this issue, as well as a response from its authors.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu