| Autor: |
Mitchell, Vincent Wayne, Sowrey, Trevor, Turner, Paul, Michell, Paul C.N., Taylor, Wendy, Kristensen, Kai, Juhl, Hans Jorn |
| Předmět: |
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| Zdroj: |
European Journal of Marketing; 1990, Vol. 24 Issue 5, p2-3, 2p |
| Abstrakt: |
The article presents abstracts of marketing. They include "Industrial Risk Reduction in the Purchase of Microcomputers by Small Businesses," "Idea Generation: Identifying the Most Useful Techniques," "Product Management for Major Accounts — An Opportunity to Differentiate," "Polarising Trends in Female Role Portrayals in UK Advertising," and "Pricing and the Correspondence to Market Conditions: Some Danish Evidence." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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