Dominating the era of outcomes.

Autor: Hills, William, Rosen, Donald, Gugliotti, Jan
Předmět:
Zdroj: Pharmaceutical Executive; Apr98, Vol. 18 Issue 4, p74, 6p, 1 Color Photograph, 2 Diagrams, 1 Chart
Abstrakt: Recounts the circumstances and factors that influenced the changes in the pharmaceutical industry from the 1970s to 1990s. Strategic options available in research for pharmaceutical companies; Factors affecting the success of any research-based company; Transition of the pharmaceutical industry from a focus on science to a focus on research and development; Advice on how companies can cope to marketplace changes.
Databáze: Complementary Index