Fire Your Marketing Manager and Hire a Community Manager: Interaction.

Autor: Armano, David, Kimbarovsky, Ross, Chandra, Amrita, Tyios, Julie, Rettew, Bobby
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Zdroj: Harvard Business Review; Oct2010, Vol. 88 Issue 10, p24-24, 2/3p, 1 Color Photograph
Abstrakt: A blog post and several responses concerning the need for a dedicated employee who monitors and participates in social media such as Facebook, Twitter, and message boards is presented.
Databáze: Complementary Index
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