| Autor: |
Harp, Shelley S., Hoover, Linda C., Crockett, Kathryn L., Wu, C. Kenny |
| Zdroj: |
Journal of Hospitality & Tourism Research; Feb1998, Vol. 21 Issue 3, p43-60, 18p |
| Abstrakt: |
An alliance of beef-related groups has been formed to investigate the feasibility of developing a beef appetizer for casual dining restaurants. Focus groups were employed to gather qualitative information from casual dining restaurant consumers and kitchen managers. A consumer sensory evaluation was conducted in a restau rant environment to quantitatively test the perceptions gleaned in the focus group interviews on a larger scale. The alliance has made significant progress in develop ing the beef appetizer concept for the foodservice market. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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