References.
| Předmět: | |
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| Zdroj: | Foundations & Trends in Marketing; 2010, Vol. 4 Issue 4, p315-332, 18p |
| Abstrakt: | A bibliography on the subject of marketing is presented which includes "Management misinformation systems," by R. L. Ackoff, "Marketing and the Bottom Line," by T. Ambler, and "The Architecture of Cognition," by J. R. Anderson. |
| Databáze: | Complementary Index |
| Externí odkaz: |
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