Greek Consumer's Image of the Cultured Mussel Market.

Autor: Batzios, Ch., Angelidis, P., Papapanagiotou, E.P., Moutopoulos, D.K., Anastasiadou, Ch., Chrisopolitou, V.
Zdroj: Aquaculture International; May2004, Vol. 12 Issue 3, p239-257, 19p
Abstrakt: The Greek mussel culture industry has experienced rapid development during the last decade. Over the past 4 years, it has also been faced with significant problems mainly due to toxic phytoplankton bloom incidents responsible for the occurrence of Diarrheic Shellfish Poisoning (DSP). Greek consumers show a particularly negative reaction to the toxic phytoplankton bloom phenomenon by not eating mussels, even if an interdiction imposed by the veterinary authorities has expired. With the aim of a more detailed investigation of the Greek consumer's image of the cultured mussel market, a survey was conducted to provide information on consumer behaviour. This paper reports the outcome of a study, which is based on two approaches: qualitative and quantitative research, conducted in the area of Katerini and Greater Thessaloniki. Data analysis includes descriptive statistics and chi-square (χ2) tests (cross-tabulation) to examine the relation between consumers' demographic and socio-economic characteristics and mussel safety/quality and marketing aspects. Analyses have shown that consumers display different attitudes and preferences towards mussel purchase, which vary considerably according to their demographic and socio-economic characteristics. The results are significant for the producers and marketers of mussels and could help them to plan efficient marketing strategies, make a better use of available resources and identify new business opportunities. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index
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