| Autor: |
Jai Beom Kim, Yoori Koo, Don Ryun Chang |
| Předmět: |
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| Zdroj: |
Design Management Review; Sep2009, Vol. 20 Issue 3, p72-81, 10p, 5 Black and White Photographs, 4 Diagrams |
| Abstrakt: |
The Brand Experience Wheel is one way to move from the traditional marketing environment to a more integrated model—one that integrates sensory branding with brand touch-points. We take a look at strategic communications management and strategic brand management with reference to recent products from Nike and Puma. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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