| Autor: |
Nicholls, J.A.F., Fuan Li, Roslow, Sydney, Kranendonk, Carl J., Mandakovic, Tomislav |
| Předmět: |
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| Zdroj: |
Journal of Global Marketing; 2001, Vol. 15 Issue 1, p87, 17p |
| Abstrakt: |
Presents a study which explored the behavioral differences and similarities among mall shoppers in Chile and the United States (U.S.). Variation of situational influence on purchase across countries; Comparison between the purchase patterns of Chilean and U.S. shoppers; Marketing implications. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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