MARKETING ARTICLES IN REVIEW.
| Autor: | Penn Jr., William S., Regan, William J., Schendel, D. E., Mazzola, Marie |
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| Zdroj: | Journal of Marketing; Oct65, Vol. 29 Issue 4, p70-95, 26p |
| Abstrakt: | The article presents a list of articles and abstracts related to marketing published in various journals. The articles listed include "The Long, Hard Night of the T.V. Commercial," by Richard L. Tobin, published in "Saturday Review," "Radiation-Pasteurizing Fresh Strawberries and Other Fresh Fruits and Vegetables: Estimates of Costs and Benefits," by John H. Droge, published in "ERS-225," and "The Market for Food in the Nation's Schools," by Martin Kriesberg, published in "MRR-702." |
| Databáze: | Complementary Index |
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