| Autor: |
Perreault Jr., William D., Darden, William R., Mullet, Gary M., Kimsey, William D., DeSarbo, Wayne S., Bennett, Sidney C., Tsai, San-Yun W. |
| Předmět: |
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| Zdroj: |
Journal of Marketing Research (JMR); Feb1978, Vol. 15 Issue 1, p113-121, 9p, 3 Charts |
| Abstrakt: |
This article presents abstracts of computer programs. They include "CATCLASS: A Model to Classify Consumers Based on Multivariate Categorical Data," developed by William D. Perreault, Jr. and John M. Gwin, "CATSORT: An Approach to Updating Data Sets to Include Classification Codes, to Reorder Cases in the Data Set Into the Categories of Classification and to Carry Out Univariate and Multivariate Tests of Select Variables Within the Data Set," developed by William R. Darden and Roy Howell and "MEMD: An APL Program for the Multivariate Estimation of Missing Data," developed by Wayne S. DeSarbo. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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