Autor:	Penn, William S., Bearchell Jr., Charles A., Schendel, D. E., Clapham, Virginia W.
Předmět:	MARKETING ADVERTISING TELEVISION broadcasting TELEVISION
Zdroj:	Journal of Marketing; Jul1969, Vol. 33 Issue 3, p78-97, 20p
Abstrakt:	This article presents several abstracts of articles on marketing, which are published in various journals. They include "TV in '69: Can the Boom Go On," "Should Advertising Agencies Advertise Themselves?," "How Much Advertising?"
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu