| Autor: |
Huff, David L., Marajan, Vijay, Black, William C. |
| Předmět: |
|
| Zdroj: |
Journal of Marketing; Fall81, Vol. 45 Issue 4, p53-59, 7p, 2 Diagrams, 3 Charts |
| Abstrakt: |
An application of a relatively new method of depicting multivariate data graphically, this article presents a method developed by Chernoff consisting of representing a point in k-dimensional space as a cartoon of a face. The authors briefly describe the mechanics of constructing a face as well as the geometric relationships involved, illustrate the use of faces as a method of portraying multivariate data graphically, and exemplify the use of this method in detecting subtle, yet potentially significant relationships among variables. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
