| Autor: |
Penn, William S., Bearchell Jr., Charles A., Schendel, D. E., Gross, Walter, Adams, Kendall A., Babione, F. A., Darden, William R., Dixon, Donald F., Emory, William, Etzel, Michael J., Pagan, C. L., Goldstucker, Jac L., Gourley, David R., Hasty, Ronald W. |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Oct1972, Vol. 36 Issue 4, p75-106, 32p |
| Abstrakt: |
The article presents a list of articles and abstracts related to marketing published in various journals. The articles listed include "Creative Advertising Strategies: The Two Sided Approach,' by Robert E. Karp, published in "Business and Society," "Profitable Partnerships: Industry and Farmer Co-ops," by Ray A. Goldberg, published in "Harvard Business Review," and "Power and Negotiation Strategies in Marketing Channels," David L. Wilemon, published in "The Southern Journal of Business." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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