STRATEGY IN ADVERTISING.
| Autor: | Payne, Stanley L., McMillan, N. H. |
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| Předmět: | |
| Zdroj: | Journal of Marketing; Apr1968, Vol. 32 Issue 2, p108-108, 1/2p |
| Abstrakt: | The article reviews the book "Strategy in Advertising," by Leo Bogart. |
| Databáze: | Complementary Index |
| Externí odkaz: |
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