STRATEGY IN ADVERTISING.
Autor: | Payne, Stanley L., McMillan, N. H. |
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Předmět: | |
Zdroj: | Journal of Marketing; Apr1968, Vol. 32 Issue 2, p108-108, 1/2p |
Abstrakt: | The article reviews the book "Strategy in Advertising," by Leo Bogart. |
Databáze: | Complementary Index |
Externí odkaz: |