| Autor: |
Dominick, Joseph R., Raugh, Gail E., Kirkpatrick, Miles W., Tallman Jr., Robert P., Wasem, George, Sadowski, Robert P., Fox, Harold W., Weiss, E.B., Tyler, William D., Merims, Arthur M., Allen, George C., Hodges, Earl F., Deyers, Margaret, Lundquist, Dorothy M., Looney, Zolon M., Holder Jr., Shelby H., Gheiti, Joseph L., Glade Jr., Edward H., Chandler, Whitman M. |
| Předmět: |
|
| Zdroj: |
Journal of Marketing; Apr1973, Vol. 37 Issue 2, p90-111, 22p |
| Abstrakt: |
The article presents a list of articles and abstracts related to marketing published in various journals. The articles listed include "The Image of Women in Network TV Commercials," by Joseph R. Dominick and Gail E. Raugh, published in "Journal of Broadcasting," "National and State Livestock-Feed Relationships," by George C. Allen, Earl F. Hodges, and Margaret Devers, published in "Supplement for 1972 to Statistical Bulletin No. 446," and "Dualing and Bidding," by Harold W. Fox, published in "Marketing Review." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
