| Autor: |
Penn Jr., William S., Bearchell, Jr., Charles A., Schendel, D. E., Gross, Walter |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Jan1973, Vol. 37 Issue 1, p84-108, 25p |
| Abstrakt: |
The article presents a list of articles and abstracts related to marketing published in various journals. The articles listed include "The Changing Faces of International Advertising," by A. Graeme Cranch, published in "The International Advertiser," "U.S. Peanut Production and Marketing Trends," by George W. Kromer, published in "The Fats and Oil Situation," and "New Dimensions in Market Segmentation," by Charles Steilen, published in "Atlanta Economic Review." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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