| Autor: |
Mele, Joseph, Kessler, Michael, Shaw, Peter |
| Předmět: |
|
| Zdroj: |
Pharmaceutical Representative; Dec2009, Vol. 39 Issue 12, p14-17, 4p |
| Abstrakt: |
The article discusses the importance of sales force performance (SFP) for pharmaceutical and biotechnology companies in the U.S. It mentions the need of sales representatives to perform their optimal potential for companies to know who the top performers are. It cites several solutions and methods on how sales force must change for a successful product utilization which include planning an assessment methodology, executing barrier interventions, and improvement of adjustment implementations. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
