| Autor: |
Flaschner, Alan B., Edward Spitz, A., Rosen, Catherine E., Gerber, Lane A., Simonetti, Jack L. |
| Předmět: |
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| Zdroj: |
Journal of the Academy of Marketing Science; Summer77, Vol. 5 Issue 3, p168-179, 12p |
| Abstrakt: |
In order to thwart the demise of Community Mental Health Centers (CMHC) in the U.S., it is imperative that CMHC's become more fully utilized. In spite of the fact that CMHC were envisioned as being available to serve everyone, for the most part people that have utilized services of CMHC are wards of the State. The remainder of the population either seeks help from private professional help-agents, or does not seek help at all. This article reviews what CMHC are and why they evolved, examines who does and does not utilize the services of CMHC. It also examines their current types and levels of marketing activities, and then provides some specific strategy recommendations that should help them reach the client markets they desire to reach. The problem is that CMHC's are generally staffed by people trained in medicine, sociology, social work, psychology and are not trained in marketing. The article suggests that CMHC need to develop long term programs to help community members to deal with everyday problems. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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