Advertising's Hidden Effects (Book Review).

Autor:	Wills, Robert L.
Předmět:	ADVERTISING NONFICTION
Zdroj:	American Journal of Agricultural Economics; Aug84, Vol. 66 Issue 3, p397, 1p
Abstrakt:	Reviews the book `Advertising's Hidden Effects: Manufacturers' Advertising and Retail Pricing,' by Mark S. Albion.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu