Abstracts from the 2009 Conference of the Macromarketing Society.
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| Zdroj: | Journal of Macromarketing; Dec2009, Vol. 29 Issue 4, p426-438, 13p |
| Abstrakt: | The article presents abstracts on macromarketing which include the insurance advertising, on the antecedents of ethical consumption activities in Germany and the U. S. and customer citizenship behavior in the retail marketplace are presented. |
| Databáze: | Complementary Index |
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