USING FOCUS GROUPS TO MONITOR CLIENTS' VIEWS.

Autor: Karns, David, Roehm, Harper, Catellano, Joseph F., Moore, George B.
Předmět:
Zdroj: Journal of Accountancy; Oct88, Vol. 166 Issue 4, p148-152, 3p
Abstrakt: Deals how focus groups can help accounting firms assess future services. How focus groups work; Significance of focus groups. INSET: HAIL AND FAREWELL.
Databáze: Complementary Index