Autor: |
Ryan, Lindsay |
Předmět: |
|
Zdroj: |
Management Decision; 2009, Vol. 47 Issue 8, p1313-1322, 10p |
Abstrakt: |
Purpose - The purpose of this paper is to explore why corporations are forming corporate education partnerships with universities and the role of corporate education programmes. - Design/methodology/approach - The paper presents the findings from quantitative research involving 79 senior managers from North America, the UK, and Australia responsible for the management of their university-corporate education partnerships. Findings -. The research finds that the primary reason for establishing university-corporate education partnerships is to provide a recognised university award programme to complement an organisation's in-house education programmes. Also, by aligning with a university an organisation is able to add strength and credibility to its in-house corporate education programmes. Originality/value - The research provides an insight into the growing role of university-corporate education partnerships and helps to quantify some emerging aspects of these partnerships. [ABSTRACT FROM AUTHOR] |
Databáze: |
Complementary Index |
Externí odkaz: |
|