| Autor: |
Coombs, Brian, McKusick, John |
| Zdroj: |
DM News; 2/23/2009, p10-10, 1/2p, 3 Color Photographs |
| Abstrakt: |
The article presents recommendation on the best source of online lead for companies in the U.S. Brian Coombs, senior vice president (SVP) of Apogee Search, suggests word-of-mouth (WOM) marketing by encouraging customers to discuss about the marketing agency in their Internet communities. John McKusick, executive vice president (EVP) of Performance Marketing Group, states that one of the most cost-effective ways to generate online leads is to set the business as industry thought leaders. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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